Product Strategy
Why product and growth should not be separate decisions
The product shapes demand, activation, retention, and revenue. Splitting those decisions creates drag.
JOURNAL
NOTES ON PRODUCT, GROWTH, AND RECURRING REVENUE.
MRRFactory publishes notes, systems thinking, and field observations on building software businesses that compound over time.
Intro
The journal collects field notes on product, monetization, growth systems, and recurring revenue.
FIELD NOTES
First notes publishing soon
Monetization
Recurring revenue starts at the product layer
Pricing matters, but recurring revenue begins with value delivery, retention behavior, and upgrade logic.
Analytics
Instrument before you optimize
Teams move faster when measurement, baselines, and decision criteria exist before scaling pressure arrives.
Launch Systems
Launch systems are part of the product
Positioning, onboarding, and activation surfaces should feel like core product work, not afterthoughts.
Growth Infrastructure
What compounding growth actually requires
Compounding growth is built from instrumentation, experiments, retention, and patient system improvement.
TOPICS WE THINK ABOUT
Product Strategy
Launch Systems
Monetization
Growth Infrastructure
Analytics
Experimentation
Retention
Recurring Revenue